Mountain Force

Also, I noticed that the ski pants and jacket were extremely comfortable and an essential requirement: warm. Mountain Force has incorporated a climate regulating function where the cold is reflected outwards and body heat kept inwards, resulting in a perfect interior climate and a very happy skier. The amount of technologies developed at Mountain Force are too much to describe in one blog post- but check them out here: www.mountainforce.com. It is clear that, like the mountain, Mountain Force is continuously changing and adapting to it’s surroundings- innovating solutions to our evolving needs.

Apart from producing high quality athletic wear, I was really taken at how craftsmanship and fair production plays such an important role to the brand. Careless mass production may be dominant in the industry, but Mountain Force resists this industry “trend” and continues to stress the importance of workmanship and traditional production methods creating value of the highest precision. For example, when a piece of clothing is completed (at the specialty production partner KTC Limited), it receives the seal "Artisan de Montagne”, letting us know this piece was created by a true master of the ski apparel field. http://www.youtube.com/watch?v=H44aSGj0ebA Wouldn’t we all want our clothing to be created by master’s in their field? Shouldn’t this be the mindset in the fashion industry opposed to current methods of sweatshops and mass productions? If the mainstream fashion industry can be represented as a busy mega-city at sea level, Mountain Force would be found way above the smog and noise at the top of a snow covered, sunny mountain peak- where the air is pure and the vision is crystal and without boundaries. (Don’t we all need some fresh air, sometimes?) I would argue this is the brand in ski apparel for the motivated, strong, elegant, athletic woman or man and should be worn on any slope or really any outdoor activity, to not only excel athletically or make a statement of beauty, but to inspire yourself to exceed boundaries and act with precision.