London College of Fashion

London College of Fashion, part of University of the Arts London, has been nurturing creative talent for over a century. LCF offers courses in all things fashion, from business to design and fashion curation. With over 60 undergraduate and postgraduate degrees, and 165 short courses, LCF students are collaborators, and together have the ability to reinvent the fashion industry for the next 100 years. Read More

MA Strategic Fashion Marketing has a global reputation for success in launching fashion industry careers. It is a well-established and renowned course with a record of recruiting high calibre students leading to an excellent record of graduate employability.  

The course provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. Students will develop knowledge and skills in areas such as marketing strategy, business development, brand strategy, consumer insights, digital as well as marketing communications. The course also offers in-depth analysis into innovative and industry specific fields such as luxury, international strategy, sustainability and digital technologies. 

The course will challenge students to rethink the status quo of the industry and develop innovative and holistic approaches to problem solving, preparing you to successfully navigate this dynamic industry. Read More

Fashion is a truly global industry in which political, economic, social, legal, environmental and technological developments are causing the reinvention of traditional business models. Fashion marketeers of the future need to be at the forefront, provoking and inspiring change. This unit allows you to think strategically about markets and marketing activities and understand how fashion marketing strategy works in practice, its influence on its various stakeholders and how it’s situated in the context of the overall strategic direction of a business. The emphasis is on how fashion businesses adapt and change for future success in a globalised and cross-cultural industry. You are expected to develop knowledge and awareness of national, local and global audiences, within the context of different cultures, understanding how this can influence strategic planning and key performance indicators for fashion products and services. 

This unit looks at contemporary issues affecting the global fashion industry and provides opportunity to explore traditional and contemporary models and theories in corporate strategy, applying these in the context of the global fashion industry. You will develop your understanding of change within the fashion industry from a global perspective and the resulting business strategies and areas of focus emerging in response to changing societal demands for business conduct, socio-economic trends, innovative technologies, and cultural changes. Through a combination of theoretical frameworks, case studies, and real-world examples, you will explore advanced strategic concepts tailored for fashion marketing.